It took me a while to set-up this blog for two reasons. One, my regular job as a Serach Engine Marketer for a company in the Central Business District of Makati, has been keeping my schedule tight. Second, and perhaps one that caused me dilemma, is my hesitation to try this relatively ambitious endeavor.
The latter has caused me dilemma because I was afraid of personal attacks. As much as every company holds their reputation like a precious stone, my reputation is that important as well (at least for myself). I’m hoping that by this time, you have read about the blogger of PR Philippines. So I assume, by now, you have some idea on how I got into Online PR.
Anyways, this blog will focus on the Online aspect of doing Public Relations, which is, I must say, really tricky. The off-line PR is already tricky in itself, but doing your Public Relations really entails a lot of knowledge of the online medium, and a lot of skills and creativity when executing campaigns.
The main goal of Public Relations is to build, enhance or manage reputation. Online PR can strengthen this since it involves activities geared towards engaging and creating an impact through communities and audiences that exist solely on the Internet using online channels, which include search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools.
What to expect in OnlinePRPhilippines.Com?
I’ll share some Online PR tactics, case studies, tools and strategies on how to: monitor your online reputation, optimize your websites to control your online image, and engage with your stakeholders to build your brand and manage your reputation.
I hope you follow OnlinePRPhilippines. And should you have questions, comments or any message, do not hesitate to contact me.
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